Thurs, 23 September | 9:30 AM – 5:00 PM | Leonardo Royal Hotel London

Bluelight at TechSmart 2025

Supporting membership leaders to turn digital plans into real-world progress, offering practical tools, clarity, and insight to serve your members better and achieve lasting impact.

 

About TechSmart

TechSmart is one of the UK’s leading conferences for digital transformation in the not-for-profit and membership sectors.


Hosted by Hart Square, it brings together technology partners, membership professionals, and sector leaders for a full day of real-world insights, practical demos, and meaningful networking.

Date: Thursday, 23 September 2025

Time: 9:30 AM – 5:00 PM 

Venue: Leonardo Royal Hotel London

 

 

10:15 – 10:45 
Speaking Slot

Stream: Tech-Driven Change


77% Lower Attrition. 
85% Less Admin.
How BDA and Bluelight rebuilt Member Trust

Behind the Metrics: The Messy, Measurable Journey to CRM Success

In this session, the British Dietetic Association and Bluelight share how they turned a high-risk, complaint-heavy CRM into a stable, integrated platform that now drives measurable improvements in retention, efficiency, confidence and trust.

Expect a grounded account of what wasn’t working, how integrations were handled (and why they’re often misunderstood), and the internal shifts that made lasting change possible.

 

About the Speakers

Louise Pritchard

Louise Pritchard



Chief Operating Officer at the British Dietetic Association, Louise brings over 30 years of experience in the health and membership sectors, including Board-level NHS roles and nearly a decade at RNID. At the BDA, she leads strategic growth, digital transformation, and member experience initiatives, with a passion for delivering meaningful and measurable impact.

 

 

Marios Chrysanthou

Marios Chrysanthou



Founder and Managing Director of Bluelight, Marios has over 20 years’ experience delivering CRM transformation in the not-for-profit sector. A Chartered Accountant with deep operational insight, he combines finance, strategy, and hands-on experience to lead data-driven change that lasts.

11:20 - 11:50

Live Demo



What a Personalised Member Experience Looks Like

Dynamics + Umbraco in Action

 

Join us for a practical exploration of how Dynamics/BlueCRM and Umbraco work together to create personalised member experiences and reshape the way you engage, support, and retain your members through connected digital systems.

Let’s Talk at TechSmart

We will be at Stand B9 - please pop by to say hello! 

TechSmart Floorplan

 

 

Want to know more about Bluelight or see what’s possible for your NFP?

Book a chat with us at TechSmart or get in touch now.