Shining Bright | Bluelight's revamped brand

When Michael and I first started out, we wanted to get everyone’s attention – announce ourselves a bit to the Not-for-Profit (NFP) sector and make sure we got noticed. Having worked at, and with, much larger providers on hundreds of projects in our careers, we wanted to do things a little differently. Our mission was to transform how technology and change projects were perceived and delivered in the NFP sector.

Collaboration, trust, focus on quality and controlled growth have always been our bywords. But we wanted to come across a little bit differently…the old logo always attracted attention, not always positive…but attention it was!

Name origin

We have often been asked about the origin of the name Bluelight. In the early days, it was closely associated with rescue services, which is fitting as we often assisted clients after difficult or unsuccessful implementations. This remains an important part of our mission. Additionally, our core values are honesty, reliability, and approachability, and we always have plenty of real client success stories to support these principles.

Our rebrand journey

We have been steadily growing as a team and as a company, both in terms of numbers and our product and service offerings to the NFP sector. With our new branding, we wanted to remain fun and approachable but with a slightly more established, grown-up theme. We didn't want to move too far away from what makes us special, but we understand that we have evolved as a presence in the sector. We want to show our personality while ensuring that everyone knows what we do and why we do it.

We engaged with an agency that knows the NFP sector well. We wanted to ensure that the process was objective, externally led, and very much focused on the NFP sector.

We looked at our strategy.

But most importantly, we asked our team and clients how they saw us, what made us special, and how we had grown.

Some of the responses were familiar but thought-provoking. What was obvious was that we haven’t changed how and why we do what we do. We have always strived to make a difference in a sector trying to make a difference. We help people who help people…

During this process, the same words kept cropping up:

We have not and will not change why we do what we do.
What has changed is what we do and at what scale.
The new brand brings all of that together.

Our mission

To transform the digital journey for NFP organisations by prioritising superior customer service and employing best-in-class CRM, web & data solutions.

We are all about the sector and how we can support organisations and people who are making a difference.

Our vision

Within two years to become universally known and respected as the most trusted and reliable partner for NFPs in the sector for digital transformation projects, delivering exceptional customer experience, on time and on budget, every time.

We are great at what we do and aim to expand our reach to more people and organisations within the sector while maintaining our core values and approach.

The values haven’t changed much…they have always been there, and as a team, we live and breathe them!

The new brand

Our name is now simply Bluelight. This better represents what we do and why we do it.

Our new logo and tagline

Bluelight | “Shining a Light on the Membership & Charity Sectors”

Our logo and tagline beautifully encapsulate our mission by "shining a light," conveying the idea of illumination, clarity, and positive impact.

This represents our commitment to bringing visibility to the often-overlooked membership and charity sectors and empowering organisations with guidance to navigate challenges and achieve their goals.

Our aim is to bring a sense of positivity to the industry, promote growth, foster connections, and nurture long-lasting relationships.

Hero Image

Our primary focus with the hero image was to prominently showcase the sector and the exceptional, invaluable work they undertake. We aim to support them in their efforts to assist others while demonstrating our unwavering commitment to them and their cause.

We're very excited about this new chapter for Bluelight. We believe that our rebranding will provide a clearer, more focused representation of who we are and our mission to light the way for the membership and charity sectors!