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Engineer with a building hat IStructE


The Institution of Structural Engineers (IStructE) is the world’s leading professional organisation dedicated to structural engineering and has over 30,000 members in more than 100 countries around the world.

 The Institution is an internationally recognised source of expertise and information concerning all issues that involve structural engineering and public safety within the built environment. The core work of the Institution is supporting and promoting the profession of structural engineering by upholding professional standards, sharing knowledge and acting as an international voice on behalf of structural engineers.

Female Engineer

The Institution of Structural Engineers has been investing in a business programme of change for the last few years. The ability to deliver an affordable and robust CRM was our flagship project, with the strongest impact on business goals and operational efficiency.

  • Silvia Pilotto
  • Digital, Data and Technology Director
  • IStructE



IStructE released a Request for Proposal in April 2020 with the requirement for a new CRM system. The main aim of the project was to move the Institution’s business transformation programme forward and change the way IStructE serviced members and users, ultimately permitting greater freedom for engagement through world-class online access.

Bluelight CRM was appointed to implement BlueCRM, with the objective being to improve workflows and data architecture, creating a central system which would support the majority of IStructE’s processes and staff. IStructE’s ambition to engage with international audiences would be underpinned by the new Dynamics CRM, enabling maximum insight through interrogation of users’ data and facilitating a new level of user engagement.


The project was hugely ambitious in overhauling core legacy IStructE systems and required a cohesive and highly collaborative approach involving multiple vendors working with the core project team at IStructE.

Bluelight CRM worked hard with IStructE to create a multi-vendor-aligned implementation plan. This “one team” approach invited open and transparent communication through multiple platforms and allowed project and technical professionals to collaborate in real-time and find responsive solutions at pace.

The level of customer engagement with the project helped elevate the ability of Bluelight CRM to provide specific and greatly improved processes across all involved business areas.

Bluelight CRM have been a great partner in the build and implementation of such a transformational project, and their technical and data expertise have been instrumental in its successful delivery on time and on budget.

  • Silvia Pilotto
  • Digital, Data and Technology Director
  • IStructE
Engineer Tools


A tightly planned and highly complex implementation project, lasting around 9 months, delivered a programme of work across:

  • Data Migration from a number of legacy sources into a unified CRM data model

  • Dynamics CRM implementation supporting all areas of IStructE processes

  • Web Portal implementation & Website integration supporting all areas of IStructE member and stakeholder online user journeys

  • Multiple integrations across a number of 3rd party platforms


The benefits IStructE is realising from its new CRM and Portal include the ability to:

  • Achieve a centralised view of customer data.

  • Move from manual to digitalised processes to make the Institution more efficient.

  • Allow collaboration and help staff have more time and streamline operations.

  • Achieve a far closer integration between web, CRM and finance systems, thereby massively reducing manual processes and duplication of effort.

  • Improve data governance and data reporting.

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